Strategic Marketing Portfolio
RASCA Target | Market Strategy
A market segmentation and targeting strategy for RASCA Brewery, aiming to increase brand awareness and sales by focusing on specific demographic and psychographic profiles in the Canadian craft beer market.
IMPACT SPECTRUM | KPI STRATEGY
A key performance indicator (KPI) strategy for tracking the success of Impact Spectrum’s digital marketing campaign, including SMART goals, metrics, tools, and data collection methods.
CASE STUDY | WELLINGTON BREWERY
A comprehensive case study on Wellington Brewery’s growth challenges and strategic marketing options, including SWOT, 4Ps, environmental analysis, and recommended solutions for sustainable expansion.
IMPACT SPECTRUM | Media Plan
A full media plan for Impact Spectrum structured around awareness, lead generation, and engagement phases. Includes campaign goals, personas, ad formats, platforms, and timing.
IMPACT SPECTRUM | OWNED MEDIA
A detailed owned media strategy for Impact Spectrum, covering web, email, SEO, social media, and mobile tactics, along with customer analysis, pain points, and competitive positioning.
IMPACT SPECTRUM | PAID Media
A strategic paid media plan for Impact Spectrum, a creative agency serving social impact organisations. It outlines audience targeting, advertising channels, SWOT analysis, and competitive landscape.