The Strategic Marketing Portfolio showcases a comprehensive collection of my work in crafting and executing innovative marketing strategies. It highlights my ability to drive brand awareness, engage target audiences, and deliver measurable business results through data-driven decisions. This portfolio reflects my expertise in market research, campaign development, and the application of both traditional and digital marketing tactics to elevate businesses and organisations. Each project demonstrates my commitment to aligning marketing efforts with broader organisational goals for sustainable growth and success.
SUBWAY | CASE STUDY
This case study examines Subway’s market struggles, identifying key competitive weaknesses and offering actionable strategies for brand revival.
KAYS FRESH MARKET | PR STRATEGY
A proactive PR plan for Kays Fresh Market, centered on transparency, digital engagement, and community connections to strengthen brand trust and loyalty.
RASCA Target | Market Strategy
A market segmentation and targeting strategy for RASCA Brewery, aiming to increase brand awareness and sales by focusing on specific demographic and psychographic profiles in the Canadian craft beer market.
IMPACT SPECTRUM | KPI STRATEGY
A key performance indicator (KPI) strategy for tracking the success of Impact Spectrum’s digital marketing campaign, including SMART goals, metrics, tools, and data collection methods.
CASE STUDY | WELLINGTON BREWERY
A comprehensive case study on Wellington Brewery’s growth challenges and strategic marketing options, including SWOT, 4Ps, environmental analysis, and recommended solutions for sustainable expansion.
IMPACT SPECTRUM | Media Plan
A full media plan for Impact Spectrum structured around awareness, lead generation, and engagement phases. Includes campaign goals, personas, ad formats, platforms, and timing.
IMPACT SPECTRUM | OWNED MEDIA
A detailed owned media strategy for Impact Spectrum, covering web, email, SEO, social media, and mobile tactics, along with customer analysis, pain points, and competitive positioning.
IMPACT SPECTRUM | PAID Media
The document details a paid media strategy, including social media advertising, search engine marketing, and creative content. It addresses potential challenges Impact Spectrum faces, such as limited resources and competition from larger agencies, and outlines key performance indicators (KPIs) for measuring success.