Spearheaded comprehensive digital communication strategy for Women First Digital brands (Findmymethod and Safe2Choose), driving innovative social media campaigns focused on family planning, safe abortion, and sexual reproductive health rights in Nigeria.

Key Achievements:

• Developed and executed targeted social media strategies on Twitter and Instagram, amplifying critical SRHR messaging
• Created engaging digital content that transformed complex health topics into accessible, destigmatizing narratives
• Facilitated weekly expert-led digital dialogues, expanding community awareness and professional discourse
• Strategically leveraged digital platforms to increase brand visibility and drive meaningful public engagement

Impact Metrics:

• Significantly enhanced digital presence for women’s health advocacy
• Established dynamic online community around sensitive health conversations
• Generated increased user interaction and knowledge sharing in SRHR digital spaces

Campaign Approach: Utilized strategic storytelling and data-driven communication techniques to break down barriers, challenge stigmas, and provide critical health information to diverse audiences across digital platforms.